1. As a holiday gift
Festival is a carnival of plush products. It can be used on Valentine’s Day, Children’s Day, Halloween, Christmas, Spring Festival and other festivals. Compared with other products, plush toys have become the darling of holiday gifts in recent years due to their high cost performance.
2. As a corporate image mascot
When companies design mascot plush dolls, they generally incorporate more corporate culture into it. Most of the designed images are relatively cartoon and easy to be remembered by everyone. At the same time, it can also have a better publicity effect, and it can also make everyone think of this company immediately when they see it. Compared with spending a lot of money on print or TV advertising, corporate mascots have a stronger promotional effect, last longer, and have relatively low costs.
3. Endorsements for tourist attractions
More and more scenic spots choose plush toys as a big selling point, such as Sanxingdui in Sichuan, choose a variety of panda toys to deepen the customer’s impression of the scenic spots, and customers don’t forget to bring some cute ones when they travel on vacation. Plush toys go home, as peripheral products of tourism projects, can also add some economic benefits to scenic spots.
4. As a high-end seller
In addition to giving away as gifts, more and more brand plush vendors have begun to create plush products that belong to their own image. From Disney to South Korea’s Line, these brands pay more attention to high quality and emphasize fabrics. Diversified products began to appear in major counters and online stores, which promoted the development of the entire plush industry.
5. As the “spokesperson” of educational institutions
Most of the plush toys are cartoon images, which are very popular among children. Kindergartens and educational institutions can not only add corporate cultural elements when customizing plush toys and plush dolls, but also print the company’s LOGO. Give it to the children in the form of gifts, so that the children and parents can remember it more clearly and play a publicity effect.
In addition to the above-mentioned market uses, customized plush toys can also be used as brand IP images to create many products for customers to choose from.